Digital Culture
Amazon

Amazon Prime launches new feature to make dialogue louder without ruining the viewing experience

Bye bye subtitles!
By Christianna Silva  on 
In this photo illustration, an Amazon Prime Video logo is displayed on a smartphone.
Do you hear what I hear? Credit: Omar Marques/SOPA Images/LightRocket via Getty Images

One of the most frustrating experiences when you're watching TV and you can only hear the background noise — the explosions and the music — of a scene but not the actual dialogue. Enter: Dialogue Boost.

Amazon Prime Video is rolling out a new accessibility feature that allows users to increase the volume of dialogue without increasing background music and effects, saving people from being forced to turn on subtitles if they don't want to.

"At Prime Video, we are committed to building an inclusive, equitable, and enjoyable streaming experience for all our customers," Raf Soltanovich, the vice president of technology at Prime Video and Amazon Studios said in a statement(opens in a new tab). "Our library of captioned and audio described content continues to grow, and by leveraging our technological capabilities to create industry-first innovations like Dialogue Boost, we are taking another step to create a more accessible streaming experience."

To use Amazon's Dialogue Boost, navigate to the audio and subtitles menu and click on "English Dialogue Boost: Medium" or "English Dialogue Boost: High."

The feature will become available for some specific Amazon Original programs globally — like "Tom Clancy’s Jack Ryan," "The Marvelous Mrs. Maisel," and more — before it rolls out more widely. It's available for all Prime Video-supported devices. While Amazon is the first global streaming service to offer this feature, similar features are available on other platforms, like Roku's "speech clarity(opens in a new tab)."

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Christianna Silva
Senior Culture Reporter

Christianna Silva is a Senior Culture Reporter at Mashable. They write about tech and digital culture, with a focus on Facebook and Instagram. Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow them on Twitter @christianna_j(opens in a new tab).


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