Whether you're looking for your very first vibrator or have lost count of how many sex toys you have in your collection, the internet can be a pretty great place to find your next toy.
Of course, the insane amount of options that make finding that just-right sex toy possible can also make the process more overwhelming than you'd wish, especially for a product that's supposed to deliver big on pleasure.
So where does one begin? The first step is to make sure you're going to retailers that make quality products. Sex toys get a lot less fun when they're not made out of materials that are okay to go on or in your genitals. To best guarantee this, we highly recommend shopping directly from trusted names in the sex toy business or from the manufacturers themselves, both of which you'll find on this list.
And while a dose of healthy skepticism at any suspiciously low prices is always good (again we cannot express enough how important quality is for your safety), that doesn't mean that you'll have to break the bank to boost the thrills in your bedroom.
So go forth, and take your first digital steps into your next sex toy journey with these 17 online shops. If you need any more guidance making your selections, we have a handy guide, along with a few recommendations below for each shop.
1. Lovehoney(opens in a new tab)
If it’s sex toys you’re looking for, the XBIZ Award winner for “International Pleasure Products Company of the Year” is a good place to start. Lovehoney can sell you toys, sure, but you can also find a podcast on their site that answers customer questions and delivers expert advice, sex tips, and even little-known facts about sex! Lovehoney is clearly committed to sexual health and wellness, making their online shopping experience easy and comfortable.
Some current best sellers include the Magic Wand Plus Extra-Powerful Plug-In Vibrator(opens in a new tab), a Womanizer x We-Vibe limited edition set, and the Njoy Pure Wand(opens in a new tab).
2. Babeland(opens in a new tab)
Don't be fooled by the name, this one's not just for the babes out there. Before you've really narrowed down your search, Babeland is a great first stop for seeing a finely curated inventory of sex toys, from top brands like Womanizer(opens in a new tab), Satisfyer(opens in a new tab), and Njoy(opens in a new tab). So whether you're looking for that all-time classic Hitachi wand(opens in a new tab), a new Tenga Spinner masturbation sleeve(opens in a new tab) (aka one of our favorite budget toys for penises), or just starting to browse, this site has got you covered, without giving you so many options that your search becomes overwhelming.
In addition to providing an impressive stock of vibrators, suction toys, dildos, couples toys, BDSM supplies, and most other popular sex toys that are out on the market, Babeland also hosts free online education events(opens in a new tab) so you have the supplies and the know-how to really explore your sexuality.
3. PinkCherry(opens in a new tab)
Like Lovehoney, PinkCherry promotes a sex-positive atmosphere with blog posts(opens in a new tab) about sexual wellness and satisfaction, like “Vibrators For Men: Pleasure on the Rise(opens in a new tab)” and “How to Clean a Dildo for Safe Personal Pleasure(opens in a new tab).” Oh, and they also sell sex toys. Go figure!
PinkCherry offers a wide assortment of adult pleasure items and sexual wellness tools for various tastes and comfort levels. You’ll find all the usual stuff like vibrators(opens in a new tab) and lubricants(opens in a new tab), along with bondage tools and attire(opens in a new tab) and autostrokers(opens in a new tab). You can also find current deals(opens in a new tab) on site products like the Satisfyer Pro 2(opens in a new tab) and the Bodywand Midnight Massager(opens in a new tab).
4. Adam & Eve(opens in a new tab)
Some of you may be Adam & Eve regulars and some of you only know them because you stayed up too late watching TV and saw an ad. Either way, chances are high you can find the sex toy you’re looking for from the adult toy store that turned 50 this year. They do say sex only gets better with age.
Some best sellers include Eve’s Rechargeable Thrusting Rabbit(opens in a new tab) and the Big O Multi-Stage Vibrating Penis Ring(opens in a new tab).
The site also includes sections for gay (AdamMale(opens in a new tab)) and lesbian (Eve’s Toys(opens in a new tab)) shoppers.
5. Eve’s Toys(opens in a new tab)
The Adam & Eve sub-site with toys and other pleasure products designed for lesbians offers vibrators(opens in a new tab), kink toys(opens in a new tab), strap-ons(opens in a new tab) and many more. The Double Delight Strap-On(opens in a new tab) is a current best seller and allows the wearer to “feel it thrust into you while you do some thrusting of your own!”
6. AdamMale(opens in a new tab)
The other sub-site of Adam & Eve, with toys and other adult products geared toward gay men, has dildos(opens in a new tab), masturbators(opens in a new tab), cock rings, anal douches... the whole nine inche – yards. Yards.
Right, back to cocks and stuff. More specifically, Adam’s True Feel Cock(opens in a new tab), a best seller listed at $44.95 that's currently on sale for $22.48. The Satisfyer Men Beads(opens in a new tab) are also flying off the virtual shelves and into bedrooms.
7. Unbound(opens in a new tab)
Looking for an aesthetically pleasing sex toy brand that's affordable and actually delivers? Yes, it's real, and it's Unbound. This women-run brands boasts a solid selection from toys, from a compact vibe(opens in a new tab) we're personally big fans of, as well as other finds like their best-selling suction toy(opens in a new tab), flexible vibrator(opens in a new tab), and beginner-friendly butt plug(opens in a new tab).
8. Lelo(opens in a new tab)
Say you're feeling pretty happy with your base collection of sex toys and are now on the hunt for something a little more luxury — look no further than Lelo. The brand sells sex toys with an extra something, like a rabbit vibrator(opens in a new tab) that replicates the "come hither" motion inside of you (and actually works) and a clit suction stimulator(opens in a new tab) that proves to be a bit of a tease, in the best way possible. As it is a higher-end brand, be prepared to shell out a bit more — many of their best sellers(opens in a new tab) are $150 and up.
9. Dame(opens in a new tab)
For a manufacturer that sits between Unbound and Lelo in terms of price range but brings some innovative and impressive products to the table, you'll definitely want to check out Dame. From a hands-free vibrator(opens in a new tab) to an intercourse game-changer(opens in a new tab), Dame has made plenty of products(opens in a new tab) worth raving about, and oh, have we(opens in a new tab) raved(opens in a new tab). Dame's sex toys feel good, look good, and if for whatever reason you don't find them to be absolutely satisfying, you can return them within 60 days for store credit, which is (unfortunately) not too common for most sex toy retailers.
10. Maude(opens in a new tab)
If you're not really a fan of the traditional gendered marketing around sex toys, meet Maude. The brand — whose name reflects its mission to redefine modern intimacy — doesn't categorize its sex toys as being for "men" and "women". In fact, it doesn't call its vibrators and butt plugs sex toys at all, opting instead to call them devices. While their approach feels like a breath of fresh air, even better are their prices — their standard Vibe(opens in a new tab) is one of our favorite budget picks, and the Drop makes for a great (and gorgeous) addition to any vibrator collection.
11. Sephora(opens in a new tab)
If you're intrigued by Dame and Maude's products but wouldn't mind earning some Beauty Insider points with your purchase, Sephora's intimate care(opens in a new tab) section has got you covered. The beauty retailer started selling sex toys in February 2022, offering a new place to pick up some of the best vibes from both brands, from Dame's Pom(opens in a new tab) to the Maude Vibe(opens in a new tab). Although you won't find the products in stores (at least, not yet), it's still plenty convenient to pick up setting powder and a sex toy in the same online shopping trip.
12. Sunset Novelties(opens in a new tab)
Sunset Novelties stores may only be located in the Southeastern U.S., but that doesn’t mean they can’t ship to you. So if you’re in the market for a new vibrator(opens in a new tab), butt plug(opens in a new tab), sex enhancer(opens in a new tab), or even a stripper pole(opens in a new tab)(!!!), you don’t have to be a Southerner to get your hands on one. Maybe even pair that new pole with an exotic dancer ensemble(opens in a new tab) in whatever style you’re looking for.
13. Wet For Her(opens in a new tab)
Wet For Her is an adult toy store that was founded in Paris, France, in 2009, designed for lesbians and the queer community. “Owner and CEO Alice Derock was disappointed to discover that the sex toy industry was limited when it came to non-phallic sex toys for the lesbian and queer community... It was this that inspired Alice to create products specifically for lesbians and queer women,” their site reads. Eight different styles of dildos, harnesses, finger extenders(opens in a new tab), the best-selling scissoring vibrator(opens in a new tab), and of course, much more. Not to be forgotten is a line of “gender-affirming trans-masculine products(opens in a new tab),”(opens in a new tab) like binders, packers, and a Trans Masc Pump(opens in a new tab).
14. The Kink Store(opens in a new tab)
It’s exactly what it sounds like. The Kink Store is a destination for sex toys, attire, and equipment for those looking to explore their sexual kinks. You'll find toys for chastity(opens in a new tab), BDSM(opens in a new tab), electro-sex(opens in a new tab), impact play(opens in a new tab), and a number of other kinks. The electro-sex-handy TAZapper(opens in a new tab), which delivers “a non-penetrating static spark of electricity,” is a staff favorite and best seller. It also kind of looks like a sexual lightsaber, which we think is pretty neat.
15. BoyZshop(opens in a new tab)
This one’s for da boyz. BoyZshop’s collection of gay sex toys and products spans multiple tastes and experience levels. You'll find penetrative toys and non-penetrative toys. Kink gear(opens in a new tab). Sex machines(opens in a new tab). Lube. Prep products(opens in a new tab) like enemas. Whether you’re just looking for a standard dildo or if you’re exploring urethral play(opens in a new tab), BoyZshop offers options for both ... and a heck of a lot in between.
16. Target(opens in a new tab)
Yes, Target sells everything, including sex toys. So next time you’re out to grab some game day snacks and paper plates, go ahead and pick up a plusOne Rechargeable Dual Vibrating Massager(opens in a new tab) or the Lelo Sona 2 Cruise(opens in a new tab) while you’re at it. This is what a “Target run” looks like in 2021, and we’re not upset about it.
17. Amazon(opens in a new tab)
You buy everything else from Amazon, so why not sex toys? You can find just about any toy you’re looking for, from a variety of pleasure product brands from Lynx to Shibari. Plus, that Prime shipping means you won't have to wait long to try out your new finds. The main drawback from purchasing from third-party stores like Amazon is that you do run a higher risk of buying toys that aren't authentic or made from the right materials, so before clicking add to cart, make sure you're doing your research before hitting "Add to Cart."
Best sellers(opens in a new tab) range from vibrators to lube to lingerie. More specifically, you'll find favorites like the Fleshlight Quickshot Vantage(opens in a new tab) and plusOne bullet vibrator(opens in a new tab).
